Tuesday, December 27, 2011

Baby, enjoy the babydom!

“Be careful of what you talk to your child – it shapes her future personality”. This ominous piece of advice from a well-meaning relative got me all tied up in knots.

Much as I love my little daughter, I find it really difficult to speak anything remotely intelligent to her at this stage. I mean, seriously – what can I speak “intelligently” to a squealing kid who is rejoicing in the recent discovery of her vocal chords by making the most weird of noises by herself?

The following day, I decided to start a close observation – I stationed myself strategically on the sofa, as others in the family – apparently more experienced – made conversation with the little one. “Thayya Thayya Thayya!” “Thayya Thayya Thayya!” ……. That’s my Mom, speaking to her

As if in response, Mehr – held by her arm pits, bounces up and down her lap with an utterly gleeful look on her face. The duet goes on and on and on…… till my Mom tires!

Baby is now laid out horizontally – a position she does not particularly appreciate. And she makes it known quite quickly. “Aaaaaaeeeennnn….” Her siren goes off.

This time it’s the turn of my wife – trying to make her smile once again. “Prrrrrrrrrrrrrrr” she goes, her lips blubbering

Baby smiles again. Mission accomplished. But the blubbering cannot stop. Else the baby siren will go off again. And so for the next 15 minutes, baby continues to hear the funny sound “Prrrrrrrr” – and the oh-so-adorable smiles keep coming

Soon though, my wifes lips turn dry. Afterall one can “Prrrrrrrr” only to an extent

Before baby can realize what is happening, her mother makes a quick exit after placing baby on the baby gym that was presented to her

For a little while, peace reigns as Mehr seems lost with the hanging dragon. Pulling at it – watching it closely. But finally, as is her wont now-a-days with every object near her, she targets to eat it. She tries to nibble at it with her toothless mouth – lets out a long sigh of despair – and then learns a priceless lesson: “Plastic – not edible”!.... and soon the siren goes off again….. "Aaaaaaaaeeeennnnnn!”…. this time though its accompanied by thrashing feet… poor dragon

It’s the turn of my Dad now.

“Ululululululululu”, “Ululululululululu”……. He carries her high above his head. The new point of view stops Mehr in her siren wail mid stream….. she considers her surroundings… and slowly, very slowly – a smile creeps up her lips. The whole family lets out a sign of relief…… “ooooooo” baby is smiling agan!

“Ululululululululu”, “Ululululululululu”………..

“Ululululululululu”, “Ululululululululu”…….

But like “Prrrrrrrrrr” one can “Ululululululululu”, “Ululululululululu” also only upto an extent. Dad soon tires. From the corner of his eye he perhaps spotted me watching …. being a bit too relaxed.

“Going to papa, baby?” he asks.

Baby – who actually did not really have a choice – soon lands in my hands. The evidence of the last 30 odd minutes was seriously worrisome to me. Forget about speaking intelligently, the only noises my daughter was hearing consisitently were the “Thaiyya Thaiyya Thaiyya!”, “Prrrrrrrrrrrrr” and the “Ululululululululu”. What effect would these have on her development, I wondered? Add to this, the fact that unike most religious minded mothers who read sacred books and hear Bhajans during the pregnancy period, my wife completed the full Asterix & Obelix series during the same period – I had some serious cause for worry. “What are we doing to this little kid?”, I wondered!

We considered each other closely. She seems to have a look that seems to say, “Well, whats the funny noise this guy is going to make now?” ….. I hold my nerve. I am just thinking, “Don’t cry baby”, “Don’t cry baby”, “Don’t cry baby”!

Surprisingly it works!.... Maybe the baby understands telepathy????

Whatever it is – she suddenly gets all occupied with a button on my T-shirt….. “goo….. goooo… guuh” she is speaking to herself. By now – there is nobody around. Its just me and baby on the sofa with her in my arms. I look around stealthily to make sure there is nobody in earshot. Then I whisper slowly to baby ears.

“Baby…. World economic situation – not too good. Gets me a bit worried on impact to our business.” Then a quick aside – “don’t worry that will not impact your milk and cerelac supply”.

“Anna Hazare – fasting again soon”… I cannot resist a chuckle.

“Pakistan in bad shape too…. Don’t know for sure where that will end up”!

“By the way, India doing good in cricket”, “But sachin still not getting his 100th ton”!

Baby turns her head suddenly and looks at me directly in the eye. “My goodness, does she really understand all that?” I wonder. But the bottom line is – she has not cried for a while, since she has come to me.

Suddenly, my wife comes back again – this time with a bottle of cerelac in hand. I stop my conversation – baby also turns her head and watches the new development.

“How come she is so peaceful?”, my wife asks?

“Just happy with her Papa, I guess”, I say. As if to reconfirm that, baby suddenly unleashes one of her biggest smiles. My wife picks her up from my hands.

“You will be fine baby – you will be just fine!” I think….. “if you can enjoy all the “Thaiyya Thaiyya Thaiyya!”, “Prrrrrrrrrrrrr” and the “Ululululululululu”….. and then also hear out all the 9’o’clock news items I whispered, calmly – you will be just fine!”

Play & serious thought can be two sides of the same coin. I hope you realize this as you grow up.

Until then baby - just enjoy the babydom!

Sunday, November 13, 2011

Baby, you no Superman!

The baby at home is now our favourite channel of entertainment. The last two weeks, the sole objective of Mehr's life has been to turn over - which after quite some persistent effort, she has pretty much mastered. The latest challenge in her life though - I wonder how she sets up these challenges for herself - is to propel herself forward. Its quite hilarious watching her strenuous efforts at locomotion.

She quickly turns over from her back to her tummy and then she gets into what is called in Yoga as "Dhanurasan" position - the shape of a bow. With both hands in the air and both legs also in the air - there is a desperate attempt at moving forward, which culminates in a lot of baby grunting, crying and finally slumping in exhaustion & pooping off. Poor girl, she still does not know Newtons third law of physics - that to move forward, she needs to push at something. In the process though, she looks like a baby superman, trying to take flight.

Heres an ode inspired by her efforts:

Sorry to break the news kid,
But you no superman.
No matter much you kick and scream,
You not flying nowhere!

Ok heres the inside dope kid,
You got to crawl, before you walk.
That’s the best we chimps managed,
Till the Wright bros came along.

Today you struggle, tomorrow you crawl,
And soon you will totter along.
Along the way, you will scrape your knees,
But eventually you will walk.

A step a time – that’s about enough,
To make it in this world,
Just as day turns night, as seasons change,
Easy does it now,
Easy will do it forever.

Saturday, September 24, 2011

Romancing the Gumbarr

We spent the last two days doing a recce (for the Team building programs that we conduct) of an enchanting property called Camp Roxx. Check out: www.camproxx.com. The property is set deep in the Pine forests of Dhadoo jungle near Nahan in Himachal Pradesh. A 7 hour drive from Delhi, it is quite appropriately located for conducting Team offsites.

Glad we checked it out – and we are quite sure we will be returning to this place quite often. The natural beauty of the place along with its salubrious climate and extremely helpful & polite hill people, make it a place that most people would cherish. The Gumbarr that flows hugging the property, make it just the place one would want to spend a starlit night chatting with friends and colleagues.

Here is a poem inspired by Camp Roxx……..



Have you ever sat, besides a gurgling stream?
And felt its spray upon your cheeks?
Or laughed as it ran along, playfully tickling your toes?

Have you taken a deep breath, and ever smelt a forest?
Lay down there, and counted the stars above?
Or heard its trees, as they swayed and whispered at night?

Have you ever walked along, the meandering paths of a mountain stream?
Watched it thoughtfully trickle at times – and at times rush in abandon?
Or collected the pebbles along its way, and set them free again?

Have you ever talked to the local folk, at deep jungle places?
Heard their stories, their myths, beliefs and wisdom?
And so been touched, in ways that change you forever?

Slow down, Slow down…. Don’t run so fast!
Don’t so worry and hurry – that the scenery whizzes past.
Life is not a race, Take it slower,
Hear the music, before the song is over.

Wednesday, August 31, 2011

Branding Our Baby

In the not so distant past, during my stint with Hewlett Packard, every month we used to come out with dealer and distributor promotion schemes. In line with our intelligence & imagination of those days, these schemes always had some (in retrospect) corny names. So, there was a “June Jalwa”, “March Mania”, “November Rain”, the more modest “September Special”, and even one that (thankfully) got shot down by our Finance team, “October Orgy”.

However, optimist that I am, all this rich experience left me with a swagger and confidence, that when it comes to brand names, I carry a few feathers in my cap. That was until our baby was born and we had to brand her, rather name her. The first shock we the parents got, was right in the operation theatre. History has recorded for posterity that the first words we uttered when the doctor pulled out the baby and said, “It’s a girl”, was “Are you sure?”. The doctor was first bemused and then she gave us both a wary look – the one usually reserved for “baby girl haters”. We quickly recovered – and truth be told – both of us were always praying for a girl. The apparent confusion was created because our radiologist during every ultrasound kept referring to the baby as a boy. Much later we would be educated that referring to an unborn baby as a boy was a norm in Indian medical circles.

This ofcourse had serious repercussions for our baby branding exercise. During 9 months of pregnancy – after a very detailed 8 months exercise, we had arrived at a boys name – Vivaan. But as the saying goes, the best laid plans of men and mice……

And so the great search began again in all earnest – an exercise in patience and creativity.

Early in the negotiation, my wife drew out her guidelines. “The name needs to be unique and not boring”, she said. “Unique” translated to “no other girl with the same name in near vicinity or earshot”. “Boring” translated not so subtly to “not a name like Arun… and then for softening the blow, or Shweta – just too common”. Perhaps the way “Sony” was arrived at I thought – no apparent meaning but unique and catchy. That would be a hard act to follow!

Now it was my turn – “Well, no names starting with the letter “A” I said.

“Why is that?”

“Because I don’t want my daughter to go through the same troubles that I did”. I smiled – that line had a heroic touch to it.

“And what are those troubles?”, my wife wore a quizzical look.

“Well, I used to miss my attendance in school even if I was slightly late. And then I had to request for attendance again.”

My wife rolled her eyes – but I sensed I was on a good wicket here, so as an afterthought, “No names starting with Z either”. There went Zara, Zoya & the gang.

“Because a few smart teachers also take attendance at times, starting from the back”.

“What a thing to factor for”, my wife said – but this was an equal negotiation. So, all points had to be accommodated.

And so, the turf was decided – it had to be the safe mid-field alphabets like J, M or S.

What followed next, got home the point of why Google is so successful. Search “baby girl names” and the number of sites offering suggestions for free – with word origins, meanings, numerology, Tarot power and a few other such variables, will make any man sick in the stomach. It will also make any woman clap her hands in glee.
To cut a long story short, after quite a laborious data mining exercise on the net, we arrived at a few options.

“Ipsita?”, I volunteered.

“Nooooo”….. my wife almost shrieked. “Do you know that Ipsita (Roy Chowdhury) is the first witch in India?”. I did not need to hear more. Name dropped.

“Sarah” my wife said.

“Nice, but non-Hindu origins may not make everyone in the family happy”. Sarah RIP.

“Mehr” my wife proferred. Reminded me of a college time heart throb, Mehr Jessia. “Now, that sounds nice”, I said. “Mehr Rao” almost had a finality to it. The name ruled the charts for a while. That was until my wife came up with the gem: “But just imagine what happens if she were to marry someone with the surname Mehra”. “She would be called Mehr Mehra”. Like the joke about Lara Dutta marrying Brian Lara to become “Lara Lara”. Could be just a joke, but “Mehr” quickly dropped out of consideration.

It has been close to 2 months since our baby has arrived. But she continues to be, “Baby”, “Sweetie” and sometimes, “Fatso”.

There is a moment while we go shopping together and my wife in her usual process of selection has tried out many many many dresses – when suddenly, every next dress she asks me about, genuinely looks good to me.

I think I have arrived at that tipping point again in this baby branding exercise. Suddenly, every new name suggested sounds good to me.

So, “A” has made a comeback with “Arshia”. A few other names are in the reckoning. “Jia” (my favourite), “Manya” (nice again), “Anya” (“A” again – but sounds good now), “Sana” (good again)… and a few more.

The good news is that my wife is now down to the final 10 shortlist – the Top 10. And to put some sort of cap on the process, the naming ceremony has luckily got finalized for the 20th October. So our baby will soon have a name afterall.

From now until then though, like pop-charts that keep changing, the quest for that special, unique brand name will continue.

And yet, something tells me, regardless of what name gets finalized, regardless of whatever letter, whatever origins, that name will be a very special sound for us, forever.

Friday, August 26, 2011

Remarkable things happen when you Dare To Dream

A colleague sent me this post by mail. For all those who have ventured to take a road less travelled, here is some food for thought. And for all those of you who are currently sitting on the fence, I hope this article repost gives you more confidence. As the saying goes, you do need to look before you leap, but the danger with looking too long, is that you often dont leap at all.

The author of the piece Whitney Johnson is a founding partner of Rose Park Advisors, Clayton M. Christensen's investment firm and is the author of the forthcoming Dare-Dream-Do: Remarkable Things Happen When You Dare to Dream


"Are you sure you aren't making a mistake?"


I had just announced to one of my dearest friends that I planned to walk away from Wall Street and my seven-figure salary.

"Yes, I'm sure." But was I?

Years earlier, I had moved to New York City with a degree in music and a husband who was beginning a Ph.D. program. My first job, and the best job I could get, had been as a secretary at a brokerage house. By working 70-80 hours a week, taking business courses at night, and doggedly pursuing a jump to the professional track, I finally got a break, and moved into investment banking. When I decided to leave Wall Street, I was the Senior Media and Telecom analyst for Latin America at Merrill Lynch, and the top-ranked analyst in my field.

In leaving Wall Street, I was not only walking away from the money that came with my position, but from a certain level of prestige and power as well. I had worked for over a decade to develop relationships with Latin American business leaders, several of whom were on Forbes' billionaire list. These influencers were now reading my research, meeting with me, quoting me, and even occasionally quaking when I'd downgrade their stock.

Notwithstanding the considerable career and financial (I am the primary breadwinner) risks involved, it was time to leave my comfortable perch and become an entrepreneur. Time to disrupt myself. We typically define disruption as a low-end product or service that eventually upends an industry. But I've found that the rules of disruption apply to the individual too. Or as thought leader Jennifer Sertl writes, "innovation ultimately begins on the inside."

Six years into my mid-career move, here are some lessons learned from my personal disruptive trajectory:

If it feels scary and lonely, you're probably on the right track
The term "disruptive innovation" has become an industry buzzword. We all want to start a disruptive company or invest in disruptive ventures, but in reality an innovation that takes place at the low-end of the market or where there is no market (yet) is just not that sexy. It's a similar story when you contemplate disrupting yourself mid-career. There is the possible loss of stature and influence and the very practical loss of financial stability. Hence, the Innovator's Dilemma: whether you innovate or not, you risk downward mobility.

My start on Wall Street as a sales assistant was, without a doubt, a low-end, if not potentially a dead end, job; playing in the secretarial pool was not the stuff of bragging rights. In fact, I remember a conversation with two Ivy League graduates after I'd become an analyst. When they asked about my background, I quailed at telling them of my plebeian beginnings. Moving into investment banking wasn't a fait accompli by pursuing a disruptive strategy, but my odds had improved. Note too that the fear of disrupting myself early on was nothing in comparison to the mid-career thrill ride when there was so much more at risk.

Be assured that you have no idea what will come next
Because disruptive innovations are in search of a yet-to-be-defined market, we can't know the opportunity at the outset. "What you can know is that the markets for disruptive innovations are unpredictable, and therefore your initial strategy for entering a market will be wrong," writes Christensen. As famed angel investor Dave McClure tweeted, "DEAR VCs/ANGELS: if you ask for pro forma revenue projections for immature startups, you are wasting their time. STOP IT."

The checklist of conventional planning doesn't work on the personal level either; disruption requires discovery-driven planning. For example: when I left Wall Street in 2005, I was writing a children's book and pitching a reality TV show about soccer in Latin America: neither transpired. I then started my Dare to Dream blog, wrote no less than a dozen draft business plans, and my husband and I launched a magazine which initially was quite successful, but ultimately failed. During this time, as I volunteered in public affairs for my church, I became acquainted with Professor Christensen. This introduction eventually led to my role as a founding partner of Rose Park Advisors and the launch of the Disruptive Innovation Fund.

It's an unnerving and unpredictable path, but you'll be in good company. Columbia University professor Amar V. Bhide has noted, for 90 percent of all successful new businesses, the strategy the founders initially pursued didn't lead to the business' success. With a nod to McClure: "Dear You. If you ask for pro forma projections about what disrupting yourself will look like, you are wasting your time. Stop it."

Throw out the performance metrics you've always relied on
"A disruptive innovation must measure different attributes of performance than those in your current value networks," writes Christensen. Nearly everyone hits a point in their life where they examine their trajectory and consider a pivot. We typically label this mid-life crisis, but isn't it more often a re-thinking as to which performance attributes matter? Perhaps earlier in your career the metric was money or fame, but now you want more autonomy, flexibility, authority, or to make a positive dent in the world. These require different metrics of success. If, for example, after leaving Wall Street in 2005, I had continued to gauge my success based on money earned, I was nothing short of a failure. But if I measured success by the progress I made during the ensuing years — learning, developing, building something, doing good — I could judge my performance as successful. It's still not easy to measure, but as social media expert Liz Strauss said, "It's not possible for the world to hold a meeting to decide your value. That decision is all yours."

Your odds of success will improve when you pursue a disruptive course
What Christensen found in his analysis of the disk drive industry (which is discussed in The Innovator's Dilemma, and is foundational to our investing), is that firms seeking growth via new markets are 6x more likely to succeed than firms seeking growth by entering established markets, and the revenue opportunity is 20x greater. It's counterintuitive, isn't it? When we start in a place where no one else wants to play, where the scope of the opportunity appears limited, the odds of success actually improve.

To say that my disruptive trajectory has been one straight shot up the y-axis of success, as noted, would be wildly inaccurate. But it was a good decision; in fact, I see no other way. Perhaps you too are ready to disrupt yourself. Maybe your hand is forced by downsizing or new technologies are automating you right out of relevance. For most of you, however, I suspect the decision to make a dramatic disruption runs deeper than that. Like me, you may be looking to do more with your life. As you walk away from a future you easily foresee toward a more obscure trajectory, there will be times when you will feel lonely, scared, and even impoverished. But as you face your personal innovator's dilemma, both the probability and magnitudes of success will improve greatly.

We give a lot of airtime to building disruptive products and services, to buying and/or investing in disruptive companies, and we should. Both are vital engines of economic growth. But, the most overlooked engine of growth is the individual. If you are really looking to move the world forward, begin by innovating on the inside, and disrupt yourself.

Monday, July 18, 2011

An Angel Descends

There is a new sport that we have just discovered - and it is called, "Baby Gazing". The dining table that was usually a witness to long dinners, now finds itself deserted in super quick time. The television - which was sometimes the object of turf wars, finds itself there for the taking - the remote control lying tamely on the sofa. Even the cell phone - that prime king of gadgets that effortlessly hogs time, is strangely relegated to a strictly functional existence. Everyone is hooked to the new game at home, Baby Gazing.

It has been less than a week since a little person dropped in to stay with us. In just this small passage of time, our lives seem to have gone topsy turvy in more ways than one. Many well meaning and battle scarred friends asked us to be prepared for "the ride of our lives". But all the advice, all the baby manuals and all the doctors never told us one thing : Life as we have known it, will never ever be the same again! It truly feels like a completely new world that we are entering again.... and are we glad :-)

Penning a few thoughts, as our baby enters our lives.The dress you wear,
Looks two sizes too large.
Your teeth and eye brows,
Still an idea.

The flash of my camera,
Makes you frown,
A puff of air,
Sees you wriggle.

Oh you sleep so much,
Your fists all clenched.
You smile and sputter,
In your dreams.

And yet, from the one instant,
You gazed into my eyes,
You have me so bewitched,
Bedazzled and besotted,
I now feel touched by an Angel.

Welcome Princess, Welcome kid,
With bated breath, a world awaits.
Grace us with your magic touch,
And make it a whole new world again!

Thursday, June 09, 2011

When Bapu Smiled














34 injured, 4 serious, 1 nearly paralyzed they say,
Pained expressions, agony awash,
“What is happening to our country?” they wailed.

And then the roadshow moved along,
Dropping in where dear old Bapu lay.
It began all well – all serious, all concerned,
In the spirit of things, I would say.

Until I guess they could bear it no more,
To choke the triumphant smiles,
Of seeing an opposition, goof up in style,
To hell with the agony, the pain, the disdain.

Poor Bapu, he would have had a fit,
A lady even did a jig at his grave.
But perhaps Bapu just smiled instead,
Because Satyameva Jayate.

Saturday, April 09, 2011

In A Chinese Garden

The following write-up was written by Dr.Frederic Loomis - an obstetrician and gynecologist. In 1938, after 21 years of practice, he put aside his forceps and took up his pen. "In a Chinese Garden" is the story of a letter that completely changed his way of life, and which has since changed the lives of many others in all parts of the world.

At a time and age when most of us keep postponing all the things that we would love to do - to some time later, the message in this letter is timeless. I do hope this letter inspires you to live your best life. Read on...

I have told many times the story of a certain letter, which I received years ago, because the impression it made on me was very deep. And I have never told it, on ships in distant seas or by quiet firesides nearer home, without a reflective, thoughtful response from those around me. The letter:

Peking, China

Dear Doctor,
Please dont be too surprised in getting a letter from me. I am signing only my first name. My surname is the same as yours.

You wont even remember me. Two years ago I was in your hospital under the care of another doctor. I lost my baby the day it was born.

That same day my doctor came in to see me, and as he left he said, "Oh, by the way, there is a doctor here with the same name as yours who noticed your name on the board, and asked me about you. He said he would like to come in to see you, because you might be a relative. I told him you had lost your baby and I didn't think you would want to see anybody, but it was alright with me."

And then in a little while, you came in. You put your hand on my arm and sat down for a moment beside my bed. You didn't say much of anything but your eyes and your voice were kind and pretty soon I felt better. As you sat there I noticed that you looked tired and that the lines in your face were very deep. I never saw you again but the nurses told me you were in the hospital practically night and day.

This afternoon I was a guest in a beautiful Chinese home here in Peking. The garden was enclosed by a high wall, and on one side, surrounded by twining red and white flowers, was a brass plate about two feet long. I asked someone to translate the Chinese characters for me. They said:

ENJOY YOURSELF

IT IS LATER THAN YOU THINK

I began to think about it for myself. I had not wanted another baby because I was still grieving for the one I lost. But I decided that moment, that I should not wait any longer. Perhaps it may be later than I think, too.

And then, because I was thinking of my baby, I thought of you and the tired lines in your face, and the moment of sympathy you gave me when I so needed it. I dont know how old you are but I am quite sure you are old enough to be my father; and I know that those few minutes you spent with me meant little or nothing to you of course - but they meant a great deal to a woman who was desperately unhappy.

So I am so presumptuous as to think that in turn I can do something for you too. Perhaps for you, it is later than you think. Please forgive me, but when your work is over, on the day you get my letter, please sit down very quietly, all by yourself, and think about it.

Marguerite

Saturday, February 26, 2011

Competing with Google

Over the last couple of months, I had the opportunity to conduct a series of sales training workshops. These workshops were across different geographies and across different product categories. One of the persistent themes that I noticed in all these workshops was about how much the frontline sales folk overwhelmingly feel that the product / service they sell is pretty much commoditized.

What then is the role of a salesman in facilitating such a sale? In other words, how does a salesman actually show “value” to a customer, so as to squeeze out a premium for his offering?

For anyone curious enough to delve deeper, yes – there are answers. But that is a discussion for another day. In this post, I only want to touch the surface of this intriguing inquiry into the role of a salesman in todays world. What exactly does a salesman currently do in a sales call, to communicate “value” to the customer?

In Economics 101, Value is defined as below:
Value = Benefit – Cost

Lets not look at the value of a product or service here. Lets look at the value created in a sales call. The “cost” that a customer expends in meeting a sales person is his Time & Energy. In an increasingly fast paced corporate world, our customer has limited resources of both, which he spends with due care. Hence, in his eyes it is a very valuable commodity.

Now, what is the “benefit” that a sales person can possibly give this same customer of ours in a sales call? The answers I generally hear are in terms of, “A good value proposition”, “A cost effective solution” and other such terms. Invariably though, I feel there is too much stress paid on the “cost” angle. This is despite the fact that we know that as consumers ourselves, we do not always buy “the cheapest” item on the block. Anyways, without debating that further, to stay with the sales call, I ask, “ok, so what does that translate to in terms of what you actually speak in the call?”, “Tell me the actual words”. Far too often, what I then hear is about a whole list of features and their related benefits.

Lets take a pause here and think for a minute. Rewind to a few years back, when you had to buy a car. How did you go about that purchase? You perhaps had a few cars in mind from the advertisements you saw on TV. You then went to a few showrooms, heard out a few sales guys and chances are that, one particular sales guy got you hooked with a few interesting features in his car. You negotiated ofcourse, but since the few features really caught your fancy you did not mind paying a little more than you had budgeted for.

Circa 2011. Same scenario again. How will you go about buying your car? Chances are, you will first log in to the internet. You will check out all the options of all the brands, available at the click of a mouse. You also browse through all the feature and product comparisons. You also have a good idea of the price ranges. Now, fully armed, you still visit the showroom. But this time, the difference is that you perhaps know more about the cars and how they compare against competitors than most of the sales people there. What is the only benefit, you think, a sales person can now give you? – a better price! From being one of the factors at the point of purchase, “Price” has truly been crowned the undisputed king in your purchase criteria.


Let us now return to our sales person who has to take his sales call. If all he can talk about in his sales call is about product features, their benefits and at best, comparisons with his competitors, is there someone else who can do a better job of that? Ofcourse there is – and the answer is GOOGLE!

In less than 0.5 seconds, Google can throw up all that data for me and more. Can ANY sales person in the world compete with that? I think not.

So, does that mean that Google has effectively killed the sales profession? The answer is an emphatic NO. What Google has done though is to elevate the requirement of an effective sales person from being someone who “communicates” value, to someone who “creates” value. People still pay a premium while buying certain products and services. But this happens only when the sales person, due to his knowledge of the industry and his offerings, brings in his “expertise” into play, to deliver “insights” to the customer that he cannot find from a Google search. An example of this is perhaps in the selling of Client Virtualization solutions in the IT Hardware space. The same customer who often cannot be sold a PC at any kind of premium, readily shells out a hefty premium to buy these solutions. Why? Because Google may tell him the specifications of the components involved, but it cannot give him or help him with the insight of how to go about it and how it can help improve his business metrics. That is the benefit that the salesperson can bring in.

The first step towards redemption of the sales profession, I think, is for sales people to understand and acknowledge that their job is not to compete with Google. The benefit that a sales person can deliver in a sales call, has to be the “insights” that come from their unique knowledge of the industry & the customer situation. That is something that Google cannot compete against.

I challenge you to think about your next sales call – will you be communicating something that Google cannot?

Tuesday, January 25, 2011

Horse Sense?

On the way back from the airport today, Rakesh & I came across an interesting sight. At one particularly stubborn traffic jam that refused to get dissolved, we suddenly saw a man riding a horse weaving his way around the traffic that was stuck and actually making good progress!

And just like that, while all of us remained boxed in the confines of our cars, the happy man-on-the-horse, found a way and breezed away from the scene.

Got us thinking & talking – is there a case for all of us to go back to horses again in place of our automobiles? We think YES – and here are 10 reasons why! 1) This is what got it all started. Caught in a traffic jam? – Just turn around and weave your way outta there! Just remember to watch the faces of those poor souls stuck in their little cars.

2) You just can’t get any GREENER than this – no nasty fumes, no air pollution! Horses are good for the environment.

3) One of the strongest reasons from my personal perspective – no more stupid honking. A quieter, more peaceful world! The neighing?... I think we can live with that.

4) Am putting my money on this one…. that road accident rates are going to plummet big time south. Horses do have more road sense – afterall, I have never heard of any two of them having a head-on accident EVER.

5) This one is for the romantics. Oh yes, a man riding a horse does look so much more kewl. Take your pick: The man-in-the-white-horse versus The man-in-the-white-car. Which would you prefer?

6) Last heard, a heap of grass came way way cheaper than a tank full of petrol or even diesel. And yes, there could be sales schemes for trading in horse-pooh for the horse grub, just coming up round the corner!

7) Horses occupy lesser space – ideal for narrow Indian road conditions. Bumpy roads, dug up roads, no roads… no problems whatsoever for our horses – that’s after all their native terrain!

8) Lesser parking space even! Four can fit in the space occupied by my one Optra now. If you are living in a metro like Gurgaon you would know what that translates to in terms of money saved.

9) Horses have character & individuality. If you get lucky to get a good one – maybe, just maybe it can also earn you some money on the side participating in the local horse show or maybe even a derby. A car is a car is a car. An expense. Full stop.

10) And finally – keep the right kinds of horses together and you can have another new baby horse soon. Never happens with these all too straight cars.

Can you think of any more reasons why we should go back to horses? Do share it here!